뷰티 통합 플랫폼 '뷰티퀸' 신규 런칭 예고 눈길 > News

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Beauty Queen Co., Ltd. (CEO Kang Sung-young) announced on the 24th that it is preparing an integrated platform 'Beauty Queen' that covers various information of the beauty shop. 

With the advent of the century, living a long and healthy life is rapidly emerging as a core value. In particular, as the average lifespan increases, the beauty needs of middle-aged and older people are gradually increasing.

In fact, as the beauty field, which has been limited to young people, expands to middle-aged people, the need for a portal platform that collects key information is emerging. 

Beauty Queen is drawing attention as a next-generation application that meets these needs. 

Beauty Queen is an Android-based integrated platform that provides all useful information of beauty shops such as daily beauty (hair, art, skin care, massage, semi-permanent makeup, waxing, eyelashes). 

While you can choose a shop verified by reviews, you can receive benefits as much as you use it, which is expected to increase customer satisfaction. 

Above all, it has the advantage of being able to easily visit the nearest beauty shop located near me. 

In fact, Beauty Queen provides a variety of store information close to where members are located based on location-based services. 

In addition, if you leave an honest review after using the store, you can receive additional points and a certain amount of cash back when paying online. 

Corporate members who have registered in the beauty store are also given great benefits. First, Beauty Queen's one-stop marketing service can be cited. 

When searching for keywords, you can maximize the exposure of company and product information through blog or cafe posts. 

In addition, by using hashtags on Instagram and Facebook, you can induce interest and further enhance strategic brand awareness. It is also possible to plan periodic events that induce active participation as a target-setting medium. 

Beauty Queen CEO Kang Sung-young said, "We are determined to expand the platform and expand the service area while we are aiming for a strategy to add application functions and establish partnerships with other companies. It will be reborn as a platform.” 

/ ywyoo@sedaily.com